OKBET Cue Sports Update SCCG Joins Live Cue Sports Game, 7BallRun for Web-Based Sports Betting Distribution

OKBET Cue Sports Update: SCCG Joins Live Cue Sports Game, 7BallRun for Web-Based Sports Betting Distribution

Stephen Crystal, the founder and chief executive officer of SCCG Management, recently announced a strategic partnership with 7BallRun. Under the terms of the partnership, SCCG Management will provide business development and strategic advisory services to 7BallRun for the purpose of facilitating the distribution of their patented cue sport to existing betting platforms.

In reference to the partnership, Stephen Crystal had the following to say: “7BallRun brings a brand new cue sport that was designed to be fast-paced and bettor friendly.”

This patented format of billiards was created with distribution on web-based sports betting and virtual gaming platforms in mind from the beginning of its development.

We are excited to distribute their patented cue sport format to betting platforms all across North America, thanks to the extensive network of betting platforms that we have established within the SCCG eco-system.

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7BallRun’s Chief Executive Officer, Cyril Means, was quoted as saying, “We’re excited to partner with SCCG and leverage their 30 years of expertise in the gaming space.” Cooperating with them is a significant step toward achieving the level of scale that we have set for ourselves. The team at SCCG possesses the experience and recognition within the industry that will assist 7BALLRUN in further innovating within the gaming ecosystem and growing our business alongside established industry leaders.

7BallRunTM is a brand-new type of cue sport that is played by a single professional player in an enclosed space that is shielded by a Faraday cage and is completely secure and isolated. There is no competition, so there will be no need to slow down or take any strategic shots.

The sole objective of the player is to pocket all seven balls in the specified order. After that, bettors can place wagers on a variety of other distinct markets, including whether or not the player is successful. SCCG has years of experience bringing game content to existing platforms, as well as an ecosystem filled with companies in the sports gaming space that are complementary to one another.


7BallRun is a breakless cue sports game that is patented and trademarked, and it is intended to be played by professionals in a venue that is controlled by the company. The only reason the live game is played is so that betting operators can take bets on the result of individual shots or series of shots made while the game is in progress.


SCCG Management is a consulting firm that specializes in the following areas: sports betting; iGaming; sports marketing; affiliate marketing; technology; protection of intellectual property; product commercialization; esports; capital formation; mergers and acquisitions; joint ventures; casino management; and governmental and legal affairs for the casino and iGaming industry.

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